![]() ![]() We’ll cover all 4 pillars, their benefits, as well as how to boost your SSI below. If one of your SSI pillars is low, you’ll know what to focus on to boost your brand on LinkedIn. You can use the index as a criteria for optimizing your LinkedIn profile and your marketing activities. Now, the validity and usefulness of LinkedIn’s SSI continue to be a source of debate among marketers and salespeople. The maximum score for each pillar is 25 and LinkedIn says SSI is a helpful measure of a salesperson’s social selling skills and execution. LinkedIn describes the index as a “first-of-its-kind measure of company’s or individual’s adaptation of the 4 pillars of social selling on LinkedIn, based on a scale of 0 to 100.” Essentially, if your LinkedIn profile is optimized and your outreach campaigns are high-quality, you should expect better results and a higher reach. LinkedIn Social Selling Index, or SSI for short, is a unique LinkedIn metric that determines your profile’s rank. ![]()
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